nintendo wii

 

Nintendo President Satoru Iwata (Satoru Iwata) said recently that the company is not going to reduce prices on its game console Wii and Nintendo DS. According to the head, the standard scheme of reducing the cost of the console after a certain period of time is not correct. He believes that it makes buyers who received the product at the very beginning, feel cheated.

Entertaining system from Nintendo, and so faces quite cheap. For example, the price is $ 250 Wii in the U.S. and ¥ 25 thousand in Japan. DS Lite - ¥ 16800 in Japan and $ 130 in the United States. This year, Nintendo plans to sell 28 million DS (in the past year, circulation reached 30.3 million). Rather than reduce the price, producers intend to stimulate demand, producing more and more accessories and games services. Iwata even hinted that the future awaits us some interesting announcements.

In this fiscal year, Nintendo predicts an increase in net profit at 26.3%, sales by 7.6%, while operating profit at 8.8%. Compared with the results of the previous year, it is much more modest. The main “star” should be the Nintendo Wii, which has successfully compete with PlayStation 3 and Xbox 360. This year planned to sell 25 million consoles data.